Job Details

Join to apply for the Senior Paid Media Specialist - Remote role at Empire Education Group.

Overview

EMPIRE BEAUTY SCHOOL aims to create opportunities for people to improve their lives. The Senior Paid Media Specialist will drive innovative, high?performing media strategies across our network of 74 cosmetology schools.

Why This Role Is Exciting

• High?impact scope: manage paid media for 74 schools nationwide.
• Innovation encouraged: experiment with new platforms, AI?driven optimizations, and sophisticated campaigns.
• Growth & stability: Empire Beauty School has a 90?year legacy.
• Remote flexibility: work remotely with occasional in?person meetings.

Key Responsibilities

• Lead strategy, execution, and optimization of paid media campaigns across Google, Meta, TikTok, YouTube, programmatic, and emerging channels.
• Build full?funnel campaigns that drive lead generation, applications, and enrolled students at optimal ROI.
• Use AI tools, automation, and predictive technologies to enhance performance.
• Partner closely with admissions, analytics, and creative teams.
• Manage budgets across multiple schools and markets.
• Monitor, measure, and refine campaigns using attribution and analytics best practices.

Qualifications

• 5+ years of proven paid media experience.
• Deep expertise in Google Ads, Meta Ads, and additional channels (TikTok, programmatic, YouTube).
• Strategic thinker blending creativity with data.
• Ability to thrive in fast?moving, AI?driven environments.
• Strong analytical mindset with attribution and optimization experience.
• Excellent communication and presentation skills.

Benefits

• Competitive salary $80,000$90,000 per year.
• Full benefits package.
• Remote?first culture with periodic in?person collaboration.
• 401(k), medical, dental, vision.
• Generous paid time off and 12 paid holidays.

Candidates must reside within the following states: NY, NC, MD, VA, MA, ME, RI, NJ, PA, IL, OH, IN, KY, TN, GA, FL, AZ, CO, MN, WI, or MI.

Ready to lead the future of paid media at a national scale? Apply today and help us build the next generation of beauty professionals.