Job Details

Program Director

  2025-10-31     Premier Martial Arts     Watauga,TN  
Description:

Impact your community! Work with kids to build confidence! Love your job!

Who is Premier Martial Arts?

As one of the countrys fastest-growing fitness franchises, we here at Premier Martial Arts take pride in empowering lives through the martial arts. While our approach to martial arts focuses on a combination of techniques found in Krav Maga, Kickboxing, Karate, Tae Kwon Do, and Kali, Premier Martial Arts goes above and beyond punching and kicking by focusing on self-improvement.

Through our disciplined and fun approach to teaching, our students are constantly encouraged to perform at their highest level and strive to be at their best. We ensure every person that enters a PMA is treated with dignity and respect.

As a PMA Program Director, You Will: use your people skills, sales savvy and passion to generate excitement for the martial arts! We are looking for motivated and inspired individuals who are looking for the right platform to inspire and motivate children and adults to be the best version of themselves. Your primary responsibility will be to market, recruit and retain students/customers.

The PMA Program Director will have a versatile skill set - equally comfortable developing strategy, representing PMA at events, making sales calls, closing sales with families and jumping in where needed!

  • Confidence
  • Respect
  • Focus and concentration
  • Perseverance
  • Goal Setting
  • Leadership Skills

Key Responsibilities:

  • Market and promote Premier Martial Arts
  • Plan and execute marketing events
  • Sell new and returning student lesson packages
  • Execute lead generation systems
  • Collaborate with local education leaders and stakeholders
  • Schedule, promote, and conduct all in-school events
  • Represent Premier Martial Arts at community events
  • Complete on-going training in Premier Martial Arts skills and systems

Required Experience, Skills and Mindsets:

  • Sales and/or marketing experience required
  • Team-player with a track-record of working well with others
  • Tenacity: Must be a problem-solver who sets goals and meets them
  • Communication: Must be a good presenter and public speaker
  • Growth Mindset: Must be open to your own learning and development AND believe in the ability of all students to learn, grow and progress through effort!
  • Organization: Must be well-organized, able to manage time, and communicate effectively
  • Must be friendly, professional and approachable

Preferred Experiences and Skills:

  • Experience teaching, coaching or working with kids
  • Martial Arts experience preferred, but not required
  • Experience in the fitness industry
  • Experience in creative - writing content, making promotional materials
  • Bachelor's Degree or Military Service preferred; HS Diploma required!

We are looking for a highly professional individual with experience in sales and/or marketing. The ideal candidate will also have the right temperament to work with both children and adults.

The Program Director is primarily responsible for helping new students navigate through our enrollment process. This will also include working closely with our leadership team to help members set goals that will lead to upgrade sales and renewals.

The ideal candidate should have a passion for fitness and helping others and a willingness to market our programs in the community. The candidate must be able to work nights and some weekends.

We offer extensive training, professional development, and opportunities for bonuses. Martial Arts experience a plus, but not required.

Job Types: Full-time, Part-time

Pay: $40,000-$70,000

Supplemental Pay:

  • Commission pay
  • Health insurance
  • Vision insurance

Schedule:

  • Monday-Friday
  • Occasional weekend availability

Premier Martial Arts, where your passion for martial arts meets business success!

WHAT IS PREMIER MARTIAL ARTS?

With more than 100+ locations across the U.S., Premier Martial Arts empowers thousands of students of all ages on a daily basis.

Our approach to martial arts focuses on a combination of techniques found in these effective disciplines: Krav Maga, Kickboxing, Karate, Tae Kwon Do, Jiu-Jitsu, and Kali, Premier Martial Arts goes above and beyond the punching and kicking by focusing on self-improvement.

Our students learn concepts and receive coaching in concentration, goal setting, self-discipline, and confidence that help to keep them on track in life.

START YOUR CAREER WITH PREMIER MARTIAL ARTS TODAY!

Premier Martial Arts has the vision, the tools, and infrastructure to support your martial arts professional dreams!

Premier Martial Arts is an equal opportunities employer and welcomes applications from diverse candidates.


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