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Mullican Flooring, headquartered in Johnson City, TN, is one of the nations leading manufacturers of high-quality hardwood flooring. With a legacy of craftsmanship and innovation, we supply premium products to major national retailers, flooring distributors, and commercial partners. We are growing and seeking a National Accounts Marketing Manager to help build and execute marketing initiatives that support the unique needs of national retail partners across multiple channels.

Position Summary:

The National Accounts Marketing Manager plays a key role in coordinating the tactical marketing efforts and operational support required to serve Mullican Floorings largest national accounts. This role is responsible for managing day-to-day marketing execution for big-box retailers, large flooring chains, and buying groups. The ideal candidate brings strong project management skills, a detail-oriented mindset, and experience with the behind-the-scenes mechanics of supporting national retail accounts.

Key Responsibilities:

Retailer-Facing Marketing Execution:

• Manage and deliver national retailer-specific marketing materials across in-store, online and promotional channels.
• Ensure accurate and compliant setup of online item content, including product listings, UPCs, packaging and private-label program requirements.
• Develop and maintain customized content for retailer portals, including product listings, setup forms and digital assets (images, lifestyle photos, specifications and swatches).
• Write and optimize product copy and category descriptions for SEO and enhanced consumer engagement.
• Manage pricing updates, promotional calendars, and digital merchandising to align with retailer strategies.

Cross-Functional Project Coordination:

• Work closely with sales, product management, creative, operations, and IT teams to meet retailer-specific requirements
• Own project timelines for product launches, assortment updates, and seasonal promotions
• Coordinate internal proofing and approvals for all retailer-submitted marketing and compliance documents

Marketing Systems & Reporting:

• Maintain accurate records of SKU set-up and retailer content submissions across platforms
• Use retailer portals and vendor systems to update and verify data
• Track marketing campaign KPIs and retailer sell-through performance; provide reports to internal stakeholders

Product Development

• Oversee new item setup processes and integration of new items into internal systems, ensuring accuracy and timeliness.
• Manage Bills of Materials (BOMs) to support product launches and ongoing production.

Retailer Relationship Management:

• Act as the primary marketing point of contact for assigned national accounts
• Respond to retailer marketing requests, asset pulls, and compliance updates in a timely and professional manner
• Attend account reviews, line reviews, and co-op marketing discussions as needed

Qualifications:

• Bachelors degree in Marketing, Business, Communications, or a related field
• 35 years of experience in marketing, preferably supporting national retail accounts or CPG clients
• Familiarity with retailer content systems
• Understanding of retail merchandising
• Experience with SKU setup, content syndication, and item maintenance
• Proficiency in Microsoft Office (especially Excel and PowerPoint); knowledge of Adobe InDesign or Photoshop is a plus
• Excellent written and verbal communication skills, with strong attention to detail
• Ability to manage multiple projects simultaneously and meet tight deadlines
• Experience in the flooring, home improvement, or building materials industry strongly preferred
• Willingness to travel 1015% for account meetings and industry events

What We Offer:

• Full benefits package including health, dental, vision, life insurance
• 401(k)
• Paid time off and holidays
• A collaborative, team-oriented environment with opportunities for growth
• The chance to work with industry-leading retail partners and a premium brand

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Management

• Industries

  Manufacturing and Paper and Forest Product Manufacturing

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